Kevin Mulrane: Playbooks That Pack a Punch

Building sales playbooks involves understanding the sales motion, identifying areas for improvement, and defining a consistent way of doing things.

Joining a tenured team requires change management and involving the team in the process of building new processes and resources.

Enabling and coaching the team involves constant reinforcement of best practices, role-playing, and celebrating wins.

Time management as a sales leader requires prioritizing one-on-ones, team meetings, and working on high-priority tasks aligned with the team's objectives.

A great day in sales is one where you learn something new and apply that knowledge to improve your sales process and achieve better outcomes.

Sales teams need to constantly learn and adapt to evolving markets, buyer behaviors, and sales processes.