
The world, the universe and us The 5 worst ideas of the 21st century – and how they went wrong
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Jan 23, 2026 Joshua Howgego, journalist on effective altruism, questions its ethical twists. Michael Le Page, science writer, debunks carbon offsets and alternative fuels. Leah Crane, science journalist, outlines Bitcoin and its huge energy cost. Matt Sparkes, technology reporter, traces social media’s shift from connection to attention-harvesting. They discuss how each idea went wrong and why fixing them is so hard.
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Engagement-First Social Media Backfired
- Social media began as a force for connection but has become driven by unrestrained profit motives.
- Platforms now prioritise engagement time and ad revenue over user well-being, producing features like infinite scroll that trap attention.
Limit Use And Pressure For Regulation
- Remove profit incentives or regulate platforms to break the link between attention time and revenue.
- Use personal steps (limit apps, delete accounts) to reduce harm while policy solutions develop.
Bitcoin's Energy Problem Is Structural
- Bitcoin's proof-of-work mining creates escalating energy demand as puzzles get harder.
- That energy use makes a single Bitcoin transaction comparable to or worse than a long-haul flight in carbon footprint.


