Good Content with Shannon McKinstrie Start Selling on Social Media without Feeling Salesy
One of the biggest challenges in business is how to actually sell on social media, without feeling awkward or like a sleazy salesperson. I’m sharing my personal journey and my tried-and-true “sandwich method” for making sales feel natural, fun, and effective. Whether you’re pushing a low-ticket digital product or a high-ticket offer, I’ll walk you through exactly how I show up every day, explain my strategy for converting followers into buyers, and talk about why your excitement and real client wins make all the difference. We’ll discuss using different platforms to drive traffic where it counts, and I’ll present you with a challenge to help you start selling with confidence, no hard sell required.
In this episode we’ll be covering:
- My struggles with selling on social media and the early challenges I faced in my business around feeling salesy.
- How I was able to lean into Instagram stories as a sales tool in a way that felt comfortable and familiar.
- My go-to Instagram stories strategy, also called “the sandwich method” with a breakdown of each step.
- My personal approach to selling higher ticket vs lower ticket items on stories.
- Integrating client successes and testimonials into stories in a way that feels natural and shares excitement.
- The role of sales funnels and email marketing and how everything works together to drive sales.
Featured content in this episode:
- Shannonmckinstrie: First three stories to share
Recommended episodes:
- Episode 053: Use Customer Insights to Create Reels That Attract and Convert
- Episode 056: The Reel That Had Me Clicking Buy Immediately
- Episode 073: Staying Top of Mind with Instagram Stories
- Episode 092: This is the Era of Experiences and Belonging
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