The podcast explores the experimental introduction of credit cards by the Bank of America in Fresno, California in 1958. It discusses the historical context and significance of the Bank of America card in revolutionizing consumer credit. The chapter delves into the consequences of widespread credit card use, including fraud and theft. It also explores the challenges and changes in the early days of credit cards, leading to industry-wide reforms. Finally, it discusses the history and impact of credit cards, including the birth of Visa and MasterCard and the alarming credit card debt in the US.
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Quick takeaways
The Fresno Drop in 1958 marked the beginning of credit cards as we know them today.
Bank of America's credit card aimed to provide a single payment system that could be used anywhere, paving the way for the creation of Visa and MasterCard.
Deep dives
The Birth of Credit Cards
In September 1958, Bank of America conducted an experiment by sending out 60,000 mailings with credit cards to people in Fresno, California. This marked the birth of credit cards as we know them today.
Evolution of Credit Systems
Before credit cards, people had credit at individual stores or businesses, recorded in ledger books or represented by tokens or charge-a-plates. Bank of America's credit card aimed to provide a single payment system that could be used anywhere.
Challenges and Expansion
Initially, credit cards faced resistance from stores and customers, with issues of fraud and people not paying back their debts. However, Bank of America took measures to address these challenges and eventually turned a profit. The credit card experiment in Fresno paved the way for the creation of Visa and MasterCard, transforming personal finance.
In September 1958, Bank of America began an experiment – one that would have far reaching effects on our lives and on the economy. They decided after careful consideration to conduct this experiment in Fresno, California. The presumption was that … Continue reading →
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