Tackling a Bike Shortage and Approaching Early R&D at Trek Bicycle

COVID-19 has changed the way people get around. Instead of public transportation, cycling has become a preferred mode of mobility, as well as a way to safely exercise outdoors. A spike in demand might seem like a clear win for bike makers. But, more sales means greater stress on supply chains and longer wait times. To find out how the bike sector is dealing with the unexpected surge of interest, we talked to Chad Manuell, Director of Engineering at Trek Bicycle. Manuell also discusses how his team approaches early innovation and R&D project.