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[Series: Product Management] Kord Brashear

Feb 20, 2024
Experienced product manager, Kord Brashear, discusses balancing innovation and product development, challenges in diagnostic testing, blending design and ethnography in healthcare, and the importance of mindfulness. Insights on patient-centric services, customer curiosity, and integrated healthcare experiences are highlighted.
19:57

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Product vs. innovation: Product development focuses on value for audience, innovation introduces entirely new elements for future growth.
  • Consumerization of healthcare: Future healthcare will merge consumer experience with holistic health, integrating various digital solutions for individual well-being.

Deep dives

The Relationship Between Product and Innovation

In the podcast episode, the guest discusses the difference between product and innovation. Innovation involves introducing something entirely new, focusing on the future, while product development is about creating valuable products and services for the intended audience. Although there is overlap between the two, innovation typically looks further into the future, while product development focuses on more immediate needs. Successful organizations often blend both approaches to thrive in the market.

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highlights

Listen to the best highlights from the podcasts you love and dive into the full episode