Experienced product manager, Kord Brashear, discusses balancing innovation and product development, challenges in diagnostic testing, blending design and ethnography in healthcare, and the importance of mindfulness. Insights on patient-centric services, customer curiosity, and integrated healthcare experiences are highlighted.
Product vs. innovation: Product development focuses on value for audience, innovation introduces entirely new elements for future growth.
Consumerization of healthcare: Future healthcare will merge consumer experience with holistic health, integrating various digital solutions for individual well-being.
Deep dives
The Relationship Between Product and Innovation
In the podcast episode, the guest discusses the difference between product and innovation. Innovation involves introducing something entirely new, focusing on the future, while product development is about creating valuable products and services for the intended audience. Although there is overlap between the two, innovation typically looks further into the future, while product development focuses on more immediate needs. Successful organizations often blend both approaches to thrive in the market.
Consumerization and Experience in Healthcare Innovation
The episode highlights the increasing consumerization of healthcare innovation. The speaker predicts a future where distinctions between good healthcare and consumer experiences will blur. Currently, there are separate digital solutions for various health needs, such as fitness apps, health insurance apps, and dental apps. The guest envisions a convergence where these solutions will consider individual holistic health, integrating aspects like comorbidity and whole person health.
Advice on Embracing the Present and Being Mindful
An insightful takeaway from the episode is the importance of being present and mindful. The guest reflects on a cultural saying, 'be here now,' emphasizing the value of focusing on the present moment rather than dwelling on past regrets or future anxieties. By staying grounded in the present, one can approach each situation with maturity, presence, and good listening skills, leading to better outcomes and reduced stress.
Kord Brasher sits down in this episodes and shares his experience working at places such as UnitedHealth Group, EPAM Continuum, Catapult Thinking, and now Compeer Financial.
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