Inside The Workflow Season 1 - #25 Erik Kostelnik, CEO, Postal.io
In this episode, Joe talks with Eric Kostelnik, the CEO of Postal.io, a company at the forefront of combining offline and online marketing to foster customer loyalty and community. Eric draws on his 20+ years in sales and leadership to share his journey, from founding successful tech companies to rethinking customer engagement through Postal.io.
Eric explains the concept behind Postal.io, which provides companies with an easy way to manage offline interactions, create personalized touchpoints, and foster deeper customer relationships. Throughout the episode, we explore strategies for creating an end-to-end experience that builds loyalty at every stage of the customer journey.
Chapters
- 0:00 - Introduction
- 1:04 - Eric’s Journey to Founding Postal.io
- 3:18 - The DNA of Great Customer Experience
- 5:17 - Creating Seamless Offline and Online Touchpoints
- 8:04 - Virtual Marketing Closets and Cost-Effective Strategies
- 11:39 - Protecting Your Customer Base in a Challenging Market
- 15:43 - The Power of Visual Communication in Digital Engagement
- 18:53 - Scaling Personalized Experiences for Customers
- 24:49 - Future of Customer Experience: AI and VR in Marketing
- 32:00 - Neuroscience and AI in Marketing: What’s Next
Whether you're a sales professional, marketer, or entrepreneur, this episode provides valuable insights into creating a cohesive and impactful customer journey.