EP 72: Dorian Kendal, Netlify- 'Harnessing Dark Social'

Join guest host Jackson Carpenter as he interviews Dorian Kendal, CMO of Netlify, in this episode of TOP CMO. With over 14 years of marketing experience, Dorian shares insights on leveraging webinars, the role of empathy in marketing, and the impact of "dark social" on building communities. Discover how to effectively reach enterprise companies, market to technical audiences, and utilize composable architecture in your digital strategy. Dorian also discusses the integration of AI in marketing workflows and the importance of understanding your audience’s mindset. Tune in for practical advice and real-world experiences that can help you navigate the complexities of modern marketing.