Kelly Weekes answers listener questions on discovering who your readers are in a conversation that takes in social media, comparable authors, visualising your readers, writing to market, goals, pain points, and why authors should think of themselves as CEOs of their own business.   Kelly has worked in the marketing departments of the biggest UK publishers, and on the marketing strategies and campaigns for the likes of Stephen King, Jodi Picoult and Philippa Gregory, as well as debut writers. She's managed big spend ad campaigns, promoted books with no budget, organised sales conferences, pitched to retailers and so much more.