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Ahead of the Curve with Coco Mocoe
The Tarte Trip: Why do brands send influencers on expensive brand trips? Breaking down the drama & marketing strategy
Jan 21, 2023
33:52
Tarte sent big influencers, like Alix Earle, on a trip to Dubai this week and TikTok was confused. Why do beauty brands send influencers on big trips when launching a product? There is a genius marketing strategy behind the chaos.
The viral TikTok that sparked the discussion from Jack Mac Barstool: https://www.tiktok.com/@jackmacbarstool/video/7190226153909521710
Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news.
If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe
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