Soft vs Tough Coaching – What Gets Clients Results?

How do you call someone out with love instead of judgment? In this one, Zander Fryer and Jay Williams break down the “soft front, firm back” approach—being the coach who listens, supports, and cares and the coach who holds a hard line when actions don’t match goals. We talk about when to be warm and patient, when to trigger a real “come to Jesus” moment, why the #1 reason people miss targets is a mismatch between goals and daily actions, and how to set clear accountability without shaming. You’ll hear our own shifts from people-pleasing or drill-sergeant extremes to a balanced style that gets results and keeps relationships strong, plus simple ways to spot fear vs. real struggle, set expectations up front, and use process-first execution (high intention, low attachment) to actually move. Want help installing this in your coaching business? Hit the link below and apply.

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