Known as “Mr. Noots”, Mark Effinger is a serial entrepreneur who has launched startups (he’s up to 19 so far) in both the tech and health sciences fields. He’s also a master nootropic formulator, a brain and hormone optimizer, and an incredible product developer, all of which you’ll learn more about in this episode.

You’ll also discover exactly what nootropics are, how Mark’s Nootopia nootropics differ from most, why it took a few thousand prototypes to get right, and how to best use nootropics to improve your performance, mood, and more.

Mark also shares how he stacks his brain-boosting supplements, whether or not they’re safe to use, and if these have any research in supporting Alzheimer’s and Dementia symptoms.

Here’s a quick breakdown of the episode:

• 00:00 Introduction to the Keto Answers podcast
• 00:28 Introduction to this episode’s guest, Mark Effinger
• 02:47 How Mark got the name “Mr. Noots”  
• 10:26 What exactly is a nootropic?
• 17:10 Mark’s personal favorites when it comes to ingredients, why he chooses to use them, and how he stacks them
• 22:16 How this affects the cell wall
• 24:23 How nootropics are helping addicts recover better and stay sober 
• 29:21 What’s the difference between cholines, should you stack them or prioritize certain ones, and what happens when you take too much of them?
• 36:23 Why is there such a bad stigma attached to nootropics and are they really safe?
• 46:15 Is there a combination of nootropics that supports Alzheimer’s and Dementia symptoms?
• 54:44 Reprogramming your operating system

• Mark Effinger’s website
• Mark Effinger’s Facebook and Twitter
• Mark Effinger’s Medium and Quora profiles
• Mark’s SoundCloud work
• Mark’s Nootopia products
• Nootopia Brain on Facebook