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This podcast discusses Apple's pursuit of an in-house search engine and explores the potential reasons for its delay, including financial and past experience concerns.
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Quick takeaways
- Apple's potential development of its own search engine is a strategic move to protect revenue and maintain control over search capabilities.
- Indications suggest that Apple is quietly building its own search engine through the hiring of personnel with search and AI expertise, increased web crawler activity, and inclusion of a search feature in iOS 14.
Deep dives
Apple's motivation for building its own search engine
Apple is potentially building its own search engine as a strategic move to protect its revenue and maintain control over its search capabilities. Currently, Google pays Apple billions of dollars each year to be the default search engine on Apple devices. However, if Google were to face an antitrust ruling that would sever this partnership, Apple could lose out on significant profits. By creating their own search engine, Apple would be able to ensure that they control everything and mitigate the potential financial risks associated with relying on a third-party search engine.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode