Bloomberg Businessweek AI for Online Cycling
Oct 7, 2025
Eric Min, co-founder and CEO of Zwift, shares insights on revolutionizing online cycling and running with AI technology. He discusses the rise of Zwift as a competitive training platform and the success of their smart bike. The conversation touches on impressive revenue growth, post-pandemic adjustments, and future product developments. Eric also reveals plans for expanding their NYC map, creating excitement for users, and emphasizes the need for more time before considering an IPO as they focus on enhancing user experience.
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Smart Bike Broadened Zwift's Reach
- Zwift launched a $1,300 smart bike to reduce onboarding friction and reach more users.
- Eric Min says after heavy investment the product finally resonated with the masses and sales are very strong.
Hardware as Growth Lever
- Zwift views hardware as a lever to widen its audience from core enthusiasts to casual indoor riders.
- The company links easier onboarding to stronger subscription and revenue growth.
From COVID Spike To Sustainable Profit
- Zwift moved from COVID-driven explosive growth to steady, profitable, responsible growth.
- Eric Min says the company is now profitable and focused on efficient, targeted investments.