Sales Strategy & Enablement by Revenue.io 1133: Staying Human in the World of AI Marketing, with Jessica Gilmartin
In this episode, Howard and Alastair are joined by Jessica Gilmartin, CMO at Calendly, to explore the impact of generative AI on marketing strategies. They discuss how AI tools are revolutionizing content creation and leading to increased efficiency while emphasizing the importance of maintaining human creativity and emotional connection in marketing to ensure customer engagement and long-term success.
Follow the Hosts on LinkedIn:
Alastair Woolcock (CRO, Revenue.io)
Howard Brown (CEO, Revenue.io)
And our Special Guest:
Jessica Gilmartin (CMO, Calendly)
Sponsored by:
Revenue.io | Powering high-performing revenue teams with real-time guidance
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Sales Strategy & Enablement Podcast
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