APQC CEO Dr. Carla O'Dell interviewed Ed Hoffman, Chief Knowledge Officer at NASA. Their conversation took unexpected turns: it ranged from why fear is needed if you want big change to what a CKO does in NASA (and how to discover the critical 5% of knowledge that matters) to what happens when the cowboy culture of Elon Musk’s SpaceX collides with a perfectionist culture like NASA’s.

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