CoinDesk Podcast Network Tom Lee's Bitmine Invests $200M in MrBeast's Company | CoinDesk Daily
Jan 15, 2026
A massive $200 million investment from Bitmine is directed towards MrBeast's company, hinting at a significant collaboration. This cash infusion aims to develop a decentralized finance platform that might just attract Gen Z. Additionally, the discussions touch on the recent postponement of a Senate Banking Committee vote due to shifts in support regarding Coinbase. The NCAA raises concerns about crypto prediction markets impacting student-athletes, adding another layer to the evolving landscape of finance and sports.
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Big Crypto Bet On Creator-Led DeFi
- Bitmine Immersion Technologies is investing $200 million into MrBeast's company to back a creator-focused financial services plan using DeFi.
- The deal gives Bitmine access to MrBeast's 450 million subscribers and aims to onboard Gen Z into crypto via entertainment brands.
Media To Crypto: MrBeast Financial Plans
- Beast Industries plans to launch a financial services platform leveraging decentralized finance, hinted by MrBeast Financial trademarks.
- The investment signals a move beyond media into crypto-enabled consumer finance for younger audiences.
Senate Crypto Vote Stalls
- The Senate Banking Committee postponed a landmark crypto market structure vote after Coinbase withdrew support amid ethics and stablecoin yield disputes.
- Deep partisan and industry divisions forced lawmakers to revisit the bill's provisions and process.