

Cooking up synthetic data with Gretel
Feb 2, 2021
John Myers, CTO and co-founder of Gretel, dives into the fascinating world of synthetic data, sharing insights from his background in the Air Force and NSA. He discusses how synthetic data can revolutionize privacy practices, with applications in automated labeling and data governance. The conversation highlights the balance between utility and privacy, challenges in creating accurate voice deepfakes, and the importance of user-friendly platforms. Myers also touches on the future of data synthesis and its role in AI innovation.
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Gretel's Origin Story
- John Myers's Air Force and NSA background led him to data engineering and cybersecurity.
- His experience with data custody and the challenges of anonymization inspired Gretel.
Data Custody Awareness
- John Myers emphasizes the importance of data custody, a concept often overlooked by data scientists.
- He highlights that data anonymization should be integrated into the data creation process.
The "Aha" Moment
- John Myers's "aha moment" came from realizing the widespread need for repeatable data anonymization processes.
- This realization, combined with his background in data custody, led to Gretel's focus on early anonymization.