In this episode of Real Relationships Real Revenue, I sat down with Brittany Hodak, the author of Creating Super Fans. This ties in directly with the things we cover on the show such as deepening relationships, so I am happy to have her on to talk about the idea of creating super fans and why it’s important to grow your book of business.

Topics We Cover in This Episode:

Why it’s important to create super fans
Why you should be creating experiences that people love
The five-step framework to creating super fans for your business
Tips for fine-tuning your story
Why testimonials are so powerful
Getting clarity on what your audience wants or needs
Why you should start with your empathy over authority
Personalizing your customer's experience
Why you should try to exceed expectations for your clients
Creating net positive experiences

I hope you enjoyed this conversation with Brittany. As she says, your brand isn’t what you say it is, it’s actually what your clients tell their friends about you. By following Brittany's SUPER framework, you can create super fans that love your work and share it with everyone they know.

If you enjoyed this conversation and want to learn more about Brittany, make sure to check out her website here. If you want to read her book, you can check it out here.

Resources Mentioned:

Visit Brittany’s website

Get a copy of Brittany’s book

Check out Tim Grahl’s podcast episode

Listen to the Storytelling episode

This YouTube with an interview of Joseph Sugarman

Dr. Tony Ebel from the Pediatric Experience and Premier Wellness Care