Laura and David are back with Teeg, Catch Co.’s Director of Retail Experience, to continue their talk about experiential retail. Teeg drops insights into how they’re innovating traditional retail with untraditional shopper experiences, like truly hands-on shopping and appearances from their funny mascot Karl VonDibble.

Leaning In is published every second and fourth Wednesday of the month. You can find the first half of the discussion on your favorite podcast app.

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Links

Karl’s Bait and Tackle

On The Road With the BassMobile

Karl VonDibble

Timestamps

(0:39) - What do you see for the future of in-store customer experience?

(3:36) - Are there any retail experiences you’re seeing other retailers do that you want to replicate?

(6:16) - What are some of your favorite sketches with your mascot, Karl? How do you see that evolving with the brand over time?

(8:07) - What is the plan for the future growth of your brick and mortar stores?

(9:46) - The Bass-mobile

(11:57) - Wrap up

ADOÇÃO: TUDO O QUE VOCÊ PRECISA SABER | Conversa Paralela com Bruno Bonifácio e Bruno Magalhães