Super Data Science: ML & AI Podcast with Jon Krohn 865: How to Grow (and Sell) a Data Science Consultancy, with Cal Al-Dhubaib
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Feb 25, 2025 
In this conversation, Cal Al-Dhubaib, Head of AI and Data Science at Further and former CEO of Pandata, shares his journey of building a data science consultancy. He discusses how to scale businesses by creating strong core values and effectively engaging clients. Cal highlights the importance of educating clients rather than gatekeeping information. He also addresses common pitfalls tech professionals face, such as not showing vulnerability and the need for both technical and soft skills in hires. His insights provide invaluable strategies for thriving in the data science sector.
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Pandata's Origin
- Cal Al-Dhubaib's first healthcare startup failed because he gave away valuable data science work for free.
- He then realized this free work was in high demand, leading him to found Pandata, a successful data science consultancy.
Make Data Science Boring
- Make data science 'boring' by explaining complex concepts simply, using relatable examples.
- This approach improves client understanding and engagement.
Upfront Commitment
- Requiring a substantial upfront commitment (discovery and design phase) filters out non-serious clients.
- This attracts committed clients and fosters long-term relationships.