Unsupervised Learning Ep 67: Max Junestrand (CEO, Legora) on Differentiating and Pricing AI Apps & How the Legal Industry Will Evolve
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May 27, 2025 
Max Junestrand, Founder and CEO of Legora, shares insights from his journey building an innovative AI platform for the legal industry. He discusses how AI is revolutionizing legal processes, making them more efficient and accurate. Key topics include strategies for scaling in global markets and the challenges of pricing AI applications. Max also reflects on essential lessons learned about adapting product strategies and fostering a fast-paced work culture, while emphasizing the need for law firms to embrace AI to stay competitive.
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AI Advances in Legal Workflow
- The legal field is rapidly shifting from experimentation with AI to delivering end-to-end work products.
- Tools like Legora automate due diligence by understanding workflow and generating reports automatically.
Future of AI in Law Firms
- AI is automating simpler legal tasks fully and gradually moving towards more complex ones like contract drafting.
- Law firms must identify where human expertise adds leverage beyond what AI models can do alone.
Law's Unique Fit for AI
- Law was untapped software-wise due to different incentives and fragmented toolsets.
- AI platforms like Legora address multiple legal functions, blending software and services in a market much bigger than just legal software.