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Heyang, Xingyu, and Josh Cotterill reflect on the renewal and resolute spirit of 2023. They discuss transportation infrastructure, travel trends in China, memorable experiences in Yunnan and hometown, health, family, the thriving music scene, and economic revival and recovery.
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- Domestic tourism in China experienced a remarkable resurgence in 2023, with holidays like the spring festival, Mayday, and National Day exceeding pre-pandemic levels in terms of passenger trips and revenue, injecting vitality into holiday consumption.
- China's outbound travel market has started to recover after a two-year standstill, with overseas destinations receiving 40 million visitors from the Chinese mainland in the first half of 2023, and the upcoming spring festival holiday in 2024 already seeing a surge in flight ticket searches for both domestic and international destinations.
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Resurgence in Domestic Tourism
This year saw a remarkable resurgence in domestic tourism in China, with the week-long spring festival holiday experiencing passenger trips and tourism revenue recovering to 88% and 73% respectively of pre-pandemic levels. Other holidays like the Mayday holiday and the Mid-Autumn Festival and National Day holiday also exceeded pre-pandemic levels in terms of passenger trips and revenue. The booming tourism industry drove high demand for flights, train tickets, hotel rooms, and catering, injecting vitality into holiday consumption.
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