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Active management in real estate is crucial for maximizing profits and ensuring a property's success. Many property owners operate on outdated methods, relying on minimal management strategies that often involve part-time services and surface-level oversight. In contrast, adopting a proactive management approach allows investors to optimize revenues, effectively utilizing technology and strategic planning to enhance operations. By being hands-on, management teams can drive significant revenue improvements, making it essential to treat property management as a real business rather than an afterthought.