Scaling Low-Carbon Building Data for Real Impact with Jack Rusk

📌 The Green Impact Report Quick take: This episode explores how data-driven design can shift the building industry toward true decarbonization. Jack Rusk, co-founder of C Scale, shares how better data at the right time empowers architects and project teams to make real progress toward carbon reduction goals. 🙋 Meet Your Fellow Sustainability Champion Jack Rusk is the CEO and Co-Founder of C Scale, a company helping architects integrate carbon data earlier in the design process. With a background that bridges ecological science, hands-on construction, and architectural education, Jack brings a unique perspective to sustainable innovation in the built environment. Prior to founding C Scale, Jack ****was Director of Climate Strategy at EHDD, where he led groundbreaking work in electrification and embodied carbon analysis. 🌱 Breaking Ground on Better Building In this episode, Jack Rusk revolutionizes traditional construction approaches: 😎 Key Insight #1: Redefining project success through holistic carbon data The Challenge: Traditional focus on energy performance alone misses deeper carbon impact. The Solution: C Scale provides early-stage carbon modeling, considering operational and embodied emissions. ROI: Enables project teams to pitch and deliver on net-zero carbon targets, aligning with climate goals from day one. 😎 Key Insight #2: Empowering architects with decision-ready data The Challenge: Architects lack access to timely, granular data during early design phases. The Solution: C Scale integrates carbon intelligence directly into design workflows. ROI: Informed material and system choices lead to lower emissions and better project alignment with decarbonization goals. 😎 Key Insight #3: Bridging data gaps across the design lifecycle The Challenge: Data silos prevent continuity from early planning to construction. The Solution: C Scale's "red thread" approach ensures data persists across design phases. ROI: More consistent sustainability outcomes, smoother collaboration, and increased transparency across stakeholders. 💬 Sustainable Soundbite "The goal is not to have a few better projects. The goal is to change the way buildings are delivered as an industry." – Jack Rusk 📆 Your Green Building Action Plan Transform your next project with these steps: This Week: Review your past project data — see what sustainability insights can be reused. This Quarter: Incorporate early-stage carbon modeling in proposal phases. This Year: Build a cross-functional team to champion data continuity from design to delivery. 🔗 Connect & Learn More 🌿 Access full episode resources: https://www.gbes.com/podcast 🗒 Read the transcript here 👩🏻‍💻 Connect with Jack Rusk: Website: cscale.io LinkedIn: https://www.linkedin.com/in/jackrusk/ 💚 Join the Green Building Movement: https://www.greenbuilding.news/subscribe ♻️ Want More Green Building Insights? Get sustainability tips 2x a week. 📬 Subscribe to our FREE newsletter here: https://www.greenbuilding.news/subscribe Green Building Matters, Inc © 2026 | Good Green Fun.