Podcast 184 - Jim Edwards (https://www.thejimedwardsmethod.com) and Stew Smith discuss 

the 1,2,3s of Copywriting. Let's plug SC Secrets a bit and discuss the top THREE things about Sale copy (besides hook / story / offer or problem / agitate / solve). 
 
 1 - Know Your Audience (avatar)
 2 - Enhance your credibility (get avatar to trust / like / need you)
 3 - Fascinate audience by uniquely solving THEIR problem

Don't forget the Facebook Group Sales Copy Writing and Content Marketing Hacks with Jim Edwards for a community of over 20,000 like-minded business owners https://www.facebook.com/groups/copywritingandcontenthacks