This was a fun interview I had with Kap Chatfield, Host of the B2B Podcasting podcast.

In this episode, Kap and I talk about:

Marketing needs a mindset shift to evolve in today’s digital age;

How to find your ICP (ideal customer profile) and what questions to ask;

Most common marketing problems that I hear from startup founders;

Biggest issues startups have with their marketing;

Why you should start your own thought leadership podcast;

Why storytelling is so important for startups;

How video clips from your podcast help you reach your target audience;

How your business will grow from the influence of your podcast.

Here's a link back to the original episode with the full transcript: https://blog.rveal.media/why-you-need-to-treat-your-startup-like-a-media-powerhouse-with-anna-furmanov

This episode is exclusively sponsored by Manifest Commerce, helping merchants with earth friendly e-commerce fulfillment. You can check them out here: www.manifestcommerce.io

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You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com. Anna's monthly newsletter: subscribe by going here: https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba

Thanks for listening!