If you're part of Generation X, thinking of Pizza Hut will likely invoke vivid memories from your childhood of sharing a signature pan pizza at your local branch under its iconic red roof. It is memories like this that Pizza Hut has tapped into to build its recent ‘Newstalgia’ campaign. Today’s guest is George Felix, CMO for Pizza Hut, and he joins us to talk about the process of revitalizing Pizza Hut by taking it way back to its roots, even as the business shifts completely to a delivery and takeout model. George discusses how he and some of Pizza Hut’s most longstanding franchisees came upon the idea of tapping into nostalgia as the North Star of the new campaign.
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