

Regenerative farming and food. What does it mean?
Feb 28, 2025
In this discussion, agricultural expert Robert Rodell, a pioneer in organic farming, joins Alex Cherry, the Director of Groundswell, to unravel the concept of regenerative agriculture. They delve into the transition from conventional to regenerative practices, emphasizing soil health and ecosystem vitality. Innovative techniques like mob grazing and cover crops are highlighted, showcasing how these methods enhance biodiversity. They also address the complexities of defining regenerative practices and the role of major food companies in promoting sustainable agriculture.
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Ken's Unilever Meeting
- Ken Giller, an agricultural expert, was in a meeting about sustainable food.
- He realized nobody could define "regenerative agriculture", despite its frequent use.
Regen's Rise in Media
- The term "regenerative agriculture" was everywhere except scientific literature by 2019.
- Ken Giller's research revealed its rise in news media around 2015-2016, lacking a clear definition.
The $3 Billion Question
- After publishing his research, a large company confessed to Ken Giller they'd invested billions in regenerative agriculture.
- They then asked him to help define it, highlighting a common issue of marketing outpacing technical understanding.