CryptoSapiens

Crypto Consumer Chronicles | Building the future of loyalty onchain with beyondClub

Jun 29, 2024
In this conversation, Jack Alpha of beyondClub shares his insights on revolutionizing loyalty programs through on-chain data. They discuss the advantages of integrating NFTs into consumer experiences and how Japanese companies are leveraging this technology. Jack highlights the innovative Check-In app, enabling users to earn rewards by visiting physical locations linked to property NFTs. The duo emphasizes building vibrant communities and the importance of non-financial incentives, reflecting on Japan's dynamic crypto landscape.
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ANECDOTE

From Centralized Work to Web3

  • JackAlpha shared his experience moving from a centralized Korean conglomerate to an interest in Web3 and DAOs.
  • He was amazed by Japan's pervasive loyalty programs and imagined the potential if these went on-chain with interoperability.
INSIGHT

On-chain Loyalty Advantages

  • On-chain loyalty programs enable interoperability, liquidity, and better reward distribution unlike traditional siloed loyalty schemes.
  • Beyond Club aims to create membership NFTs that evolve and grant tiered access, opening new ways for brands and fans to interact and monetize.
INSIGHT

Combining On-Chain With IRL Data

  • Check-in app enriches on-chain data by capturing location-based, IRL interactions for a more holistic user profile.
  • This combines financial blockchain data with real-world activity to enhance brand engagement insights.
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