At Autodesk, content marketing started as a program to drive demand within a new audience segment. Today, it’s crucial to the enterprise’s overall growth strategy. In this episode, we talk to the marketing leader behind that evolution, Dusty DiMercurio, about how to ensure content marketing plays a high-impact role in the business, from the content activation strategies that work to the kinds of wins that get Sales and the C-suite to lean in.
Episode Highlights:
- [02:48] Foundations of an Effective Content Marketing Practice
- [08:57] Proving Content’s Business Impact
- [14:58] Crafting Content for Account-Based Marketing
- [22:42] Creative Storytelling in B2B Marketing
- [37:03] Balancing Efficiency and Originality in Content Creation
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Content Disrupted: Bold Takes on Brand Marketing