Tomorrow's Bites with Andrés and Sjacco Can Personalised Nutrition Live Up to the Hype? - With Expert and Ex-personalised nutrition startup founder Nard Clabbers #68
Imagine walking into a grocery store where every product claims to be tailored just for you—your health, your goals, your life. But what if this promise of "personalised nutrition" is more confusing than helpful? The truth is, consumer trust in personalised health solutions is dwindling, and overwhelming choices are part of the problem.
In this episode, Nard Clabbers explores the complexities of personalised nutrition, from defining what it truly means to empowering consumers to make informed choices. He shares insights from his startup journey with HUB, highlighting the challenges of collaboration, the importance of consumer feedback, and the role of clear team dynamics in building successful ecosystems. Nard also delves into the barriers to adoption, including social norms, perceived effort, and the overestimation of consumer willingness to invest in health solutions.
The conversation touches on the critical need for follow-up in personalised nutrition strategies, the ethical importance of data ownership, and the potential of technology to simplify choices.
With reflections on balancing enjoyment and health in dietary habits, Nard paints a compelling vision for the future of personalised nutrition—one that prioritises trust, collaboration, and actionable solutions.
We discussed:
- The Importance of Food Environment and Consumer Choices
- Defining Personalised Nutrition
- Empowering Consumers Through Personalized Nutrition
- The Journey of HUB: From Idea to Reality
- Lessons Learned from the Startup Experience
- Reflections on Starting Over and Team Dynamics
- Challenges in Personalised Nutrition
- The Role of Technology
- Identifying the Target Consumer
- Barriers to Adoption of Personalised Nutrition
- The Influence of Social Norms on Diet
- The Importance of Follow-Up in Personalised Nutrition
- Knowledge Gaps in Personalised Nutrition
- Finding Trustworthy Personalised Nutrition Companies
and much more...
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😊 The Guest: Nard Clabbers