Celebrities like Elijah Wood were tricked into recording videos that were later used for Russian propaganda against Ukrainian President Volodymyr Zelensky.
The misuse of personalized video messages from celebrities on Cameo highlights the broader issue of disinformation campaigns and the need for safeguards to prevent abuse.
Deep dives
Cameo: An App for Personalized Celebrity Messages
Cameo is an app that allows users to request personalized video messages from thousands of celebrities, athletes, and influencers for a fee. Celebrities like Elijah Wood, known for his role as Frodo in Lord of the Rings, have joined the platform. However, concerns have arisen regarding the misuse of these videos, as they can be edited and used in disinformation campaigns. False claims about substance abuse problems of a fictional person named Vladimir were spread through edited videos recorded by Elijah Wood and other celebrities. These videos were part of a Russian propaganda campaign with the goal of discrediting Ukrainian President Vladimir Zelensky and eroding Western support for Ukraine.
The Range of Celebrities on Cameo
Cameo boasts a range of celebrities, including former A-listers and celebrities best known for their past roles. While big-name celebrities like Taylor Swift are unlikely to be found on the platform, there are plenty of familiar faces, such as actor Jay Jackson from Parks and Rec, rapper Ice-T, and former Congressman George Santos. Some videos recorded by Cameo celebrities have gone viral, attracting attention on social media platforms.
Cameo's Response and the Larger Trend of Disinformation
Cameo CEO Stephen Galanis expressed surprise at the misuse of the platform and emphasized the importance of talent safety. Cameo has implemented safeguards to prevent abuse, but in this case, the requests for videos were deceptive yet appeared mundane. This incident highlights the broader issue of disinformation campaigns, especially those orchestrated by Russia. Such campaigns aim to manipulate public opinion, influence elections, and undermine political consensus. The use of edited Cameo videos is an example of the audacious and chaotic nature of these campaigns, where even poorly executed efforts can still create division and confusion.
Russia-aligned propagandists tricked celebrities like Elijah Wood, Pricilla Presley and Ice T into recording videos that would later be used to attack Ukrainian President Volodymyr Zelensky. WSJ’s Robert McMillan and the CEO of the app Cameo unpack the scheme.