Part 2, How Adore Beauty’s Kate Morris stayed afloat through the struggle years, to then manage rapid growth & scale-up: plus lessons from selling, then buying back, a stake in Adore Beauty to Woolworths

In Part 2 of our chat, Adore Beauty founder Kate Morris talks of the fun, if scary ride scaling up her start-up, when rapid growth starts to happen.  Find out what was the hardest part of the 20 year journey from starting her idea in a garage, to building her online website selling beauty and skincare products – now one of the largest in Australia -- to taking her business baby public and listing on the ASX. The joy was watching employees and team members grow and flourish. She also reveals what role the humble Tim Tam biscuit plays in Adore’s customer shopping experience! And she explains why internal culture is so critical to team success.

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