Into The Wild 243. How to Secure Media Attention for Your Brick and Mortar Business
Hey you wild women!
Your local brick-and-mortar business can benefit from media attention as much as any other business, and attracting local media coverage can help your community discover you and keep them coming back for more.
Using the right PR approach, you can build relationships with local journalists, influencers, and more who will be happy to elevate your presence in the community. It's all about investing in this media attention however you can right now and staying consistent with your strategy.
In this episode, you will learn about:
- The clinic my sister opened and the goal she crushed in under two years.
- The one thing that helped her establish authority in her space.
- How to make yourself a no-brainer invite for TV and get called on more often.
- What to consider when attracting attention to your local store.
- What journalists really want to know about your business (and how to bring it to them).
- How hosting an event can encourage media interest.
- Different ways you could get involved in your community and why you should do it.
- How to highlight your expert opinion to connect with the local community.
- How to leverage your social media presence and engagement to gain loyal clients.
- Who you should focus on building relationships with in your community.
- Excuses that come up and how you can overcome obstacles to your desired outcome.
- Why it's important to be consistent in your PR strategy.
- Real-life examples of how your community building efforts can pay off.
- Where to go if you need help figuring out what to do next to gain media attention.
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