How to Turn Events Into Revenue Machines

In this empowering solo episode, Transform My Dance Studio host and DSOA CEO Olivia Mode-Cater flips the script on recital season. What if your recital wasn't just a show—but your studio's biggest retention and revenue driver? Olivia dives into how to make your recitals a celebration that's as profitable as it is meaningful. You'll learn exactly how to turn your biggest event into a loyalty-building, memory-making machine that keeps families coming back year after year.

From tiered ticket pricing to program shout-outs and backstage busy bags, Olivia shares five simple yet powerful strategies to boost your bottom line and create a more joyful, stress-free experience for families. If you've ever said, "My recital just breaks even," this episode is your permission slip to think—and charge—like a CEO.

You'll learn:

• Why "break-even" recitals are costing you money and momentum

• The psychology behind premium seating and tiered ticket pricing

• How to use your recital program as prime real estate for new revenue

• The genius of "on-stage shoutouts" and why families love them

• Creative ways to involve teens while adding value for parents

• How to design "Backstage Busy Bags" that delight dancers and drive profit

• The mindset shift that transforms your recital from event to experience

• How every upsell can also increase loyalty and reduce family stress

• Why the small details are what keep families coming back year after year

• Olivia's one action step to make this your most profitable recital yet

If you have been just breaking even or losing money on your recitals, this one is for you!

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