Marketing Speak 14. The Power of Relationships to Monetize Your Podcast with John Lee Dumas
John Lee Dumas is the founder and host of Entrepreneur on Fire. With no background in working online, he launched a super succesful podcast show by interviewing entrepreneurs seven days per week and putting out content that is motivating the world. Entrepreneur on Fire is now a top ranked podcast, getting over a million downloads a month. On top of his seven-day-per-week show, John also runs Podcasters Paradise, the largest podcasting community on the internet, and is currently launching The Freedom Journal-helping his fans gain success with effective goal setting (and crushing). He also offers a free 15 day course on how to start or take your podcast to the next level at Free Podcast Course.
EPISODE
How do you turn a free podcast into a money-making machine? Today we dig deeper into monetizing our podcast with John Lee Dumas, founder and host of Entrepreneur on Fire. John turned his free podcast into machine generating a quarter of a million dollars per month, and he did it using three important components that he is going to share with us today. With a serious drive for helping his fan base find the success that they crave, he has been able to build his empire using simple steps, plus a lot of passion and drive.
We discuss:
• The importance of relationships.
• Turning your podcast into a profit-center, opposed to a cost-center.
• Identifying the areas where your fanbase is struggling, and how to help them.
• Setting and accomplishing goals.
For complete shownotes and more, please head over to www.marketingspeak.com/johnleedumas
LINKS & RESOURCES MENTIONED
STEP UP YOUR MARKETING GAME!
- Share your message with an audience. Search for conferences in your industry-first attend them to get to know speakers, and then sign up to speak yourself. If you have to travel-do it.
- Begin building relationships by reaching out to people and planting the seed. Even if they say no to being a guest on your podcast, they may say yes later, or know someone else who is a good fit at that time.
- Speak up for yourself. Getting your name and your podcast out there is important, don't be afraid to ask your guests to promote, and be clear about when and how.
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