All out of cookies :(... Exploring the next wave of monetization through interactive ads within livestreams

We explore the next wave of monetization through interactive ads within livestreams with Alex Casassovici, Founder of Azarus.

Highlights:

➱ Why streaming is important (and the big numbers to prove it) ➱ Acquisition by @animocabrands ➱ Beyond ads: shopping, tipping & more in live streams ➱ "EQ, IQ, interaction, forming connections with people, that actually is what drives value and value within the ecosystem to keep it going."

Hosts: Avi Mash, Jody Flournoy, Sean Ristau Production: Brad Parsons at Train Sound Studio

Chapters

00:00 Introduction and Background

03:02 The Power of Live Streaming

07:47 Monetizing Web3 Games

14:51 Creating Connections and Relationships

25:06 Partnership with Animoca Brands

28:48 The Viability of Gaming as a Full-Time Career

30:07 The Potential of Play-to-Earn Models

32:05 The Future of Work in the Metaverse

37:43 Enhancing the Streaming Experience

44:13 Monetization and Engagement in Live Streaming

47:30 Measuring Authenticity in Audience Engagement

50:03 The Evolution of Technology for Streaming and Gaming