

#16, Salvador "Chava" Periban, Agave Expert, 24 April 2023
Agave all day! (Although we were drinking rye whiskey, as it goes).
Had a blast sitting down with the one and only Salvador "Chava" Periban, a Michoacan friend, combustion engineer, former head distiller, agave devotee (& expert), Mexico City resident and another of my fellow judges at the ADI awards.
You may have heard him on The Speakeasy or Agave Road Trip podcasts but trust me, it's a lot more fun to sit down with the man himself, not least because he ALWAYS has some fine-ass mezcal on his person, somewhere!
Catch Chava on IG at @chavaperiban and www.salvadorperiban.com
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Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: philip@liquidsolutions.org
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