#135: Charles Stanton on Web3 Branding, Forj and Animoca Brands

Charles Stanton is the CMO at Forj (formerly Bondly), which is the parent brand of MetaPrints and PolkaPet World.

Charles has years of experience leading digital marketing and campaigns for some of the biggest brands in the UK including KPMG, The National Lottery, BUPA and British Gas. Recognized through multiple awards including the Social Media Marketing Awards UK, and an international award for Innovation, he is passionate about bringing brands and mainstream audiences into Web3 through Forj.

In this conversation, we discuss:
- Bondly rebrand to Forj
- Qualitative aspects of onboarding
- Why the name Forj?
- Rebranding 101
- Airdropping tokens on different chains
- Future of the metaverse = values over branding
- Metaprints
- Animoca Brands

Forj
Website: forj.network
Twitter: @ForjOfficial

Metaprints
Website: metaprints.com
Twitter: @Metaprints
Discord: discord.gg/kpqP9MQ7vn

Charles Stanton
Twitter: @Chas_Stanton
LinkedIn: Charles Stanton

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