#222 - Lidia Vijga, CEO Decklinks - on how to win against the big brands

This podcast interview focuses on product innovation that has the power to enable every B2B Sales person to gain trust and advantage even before the 1st meeting. My guest is Lidia Vijga, Co-founder and CEO of Decklinks

Lidia started her career in the Adtech space, where she gained sales experience with both PixFuture and StackAdapt. In 2018, she co-founded Briefbid, a two-sided marketplace where media teams can connect, plan and work together.

The insights she got there sparked the idea behind her new company.

Today, Lidia is a Co-founder & CEO at DeckLinks, a platform that empowers b2b sales teams to create the most personal buying experience with video sales decks.

DeckLinks is on a mission to make b2b sales more human. It's building a world where sales professionals can show their expertise and personality to create a deeper connection with the buyers at any stage of the sales cycle.

And this inspired me, and hence I invited Lidia to my podcast. We explore what's broken in the world of B2B sales when it comes to how we communicate. Lidia shares her vision of how companies can grow faster by making sales more human. She talks us through the big lessons she learned in her previous startup, and how the unique insights she gained firsthand gave her and her team a formula for success. Last but not least, she shares her advice on what it takes to build a SaaS business that's ultra-lean, remarkable, and able to compete with the 'big boys.'

Here's one of her quotes:

"This is how a buyer thinks. First they make a decision about you as a salesperson. Then they make a decision about the company. The offering, the value prop, everything else is after - but the first thing - the first 10 seconds is whether they like you, whether they trust you, and whether they want to work with you. These are the first three things they answer in their head in the first 10 seconds as they see you as a salesperson."

During this interview, you will learn four things:

1. Why deciding to automating everything can be the biggest mistake you ever made
2. How to win against competitors that have the biggest brand, the best product, and the best price
3. Why the number of customers that refuse to take your discount should be a key metric on your dashboard
4. Why designing for creating an organic network effect should be your biggest priority

For more information about the guest from this week:

• Lidia Vijga
• Website Decklinks