Richard van der Blom is the founder of Just Connecting, a social selling and LinkedIn training consultancy based in the Netherlands. And with nearly 200,000 followers on LinkedIn, he's one of the most respected voices on the platform.

Richard was really early to LinkedIn. And as his own reach grew, he started getting a lot of questions about how to best use the platform.

5 years ago, Richard started creating an annual LinkedIn algorithm insights research report. This thing is a gold mine of data driven observations about how different aspects of LinkedIn are working and even how they are trending compared to the year before.

In this episode you'll learn

Why LinkedIn reach may be down
What formats are most effective right now
How to use LinkedIn as a lead generation
And you'll get a feature by feature breakdown of how Richard himself uses LinkedIn