#158 – Communicating During Crisis with Rand Fishkin of SparkToro

Rand Fishkin (@randfish) has been doing something a lot of founders are afraid to do: He's blogging about the coronavirus pandemic directly from his company website, for all his customers to see. And it's working! Not is he providing useful advice for founders and marketers, but he's also setting an example for how others can do this same. In this episode Rand and I sat down to discuss the changing nature of the online conversation around COVID-19, how founders and businesses can communicate effectively and empathetically in this environment, and the most important things to get right when preparing for the looming recession.

Transcript, speaker information, and more: https://www.indiehackers.com/podcast/158-rand-fishkin-of-sparktoro