In this episode of Peter Lohmann’s Podcast, I’m joined by Joni Wolfswinkel - owner of two Real Property Management franchises (2,300+ doors) and founder of True Work Logistics, a global talent placement agency.

Episode Chapters:

00:00 – Intro
02:22 – Joni’s background & career in property management
07:30 – Launching a global talent placement agency
13:26 – Overcoming business plateaus
15:10 – Property management goals
16:02 – Sponsor: Crane
17:27 – Acquisition strategies in PM
18:26 – On the PM conference circuit
19:36 – Industry observations over the past year
23:38 – Owning & running a plumbing company
27:00 – Personal vision & goals beyond business
28:47 – The reality of working with your spouse
31:30 – Sponsor: AppFolio
33:10 – Content creation & branding
40:36 – Where Joni’s focus is today
47:38 – Teaching kids about wealth

Joni walks us through her journey from knocking on pre-foreclosure doors to scaling multiple businesses. We dig into the plateaus every PM entrepreneur hits, what it takes to break through 500–1,000 doors, and why acquisitions often beat organic growth. She also shares lessons from running a plumbing company (spoiler: never again), the reality of working with your spouse, and how she’s shifted focus toward family, vision, and building generational wealth.

If you’re a property management operator or entrepreneur thinking about scaling, hiring globally, or balancing work with family, you’ll find Joni’s story both practical and inspiring.

Learn more & connect with me here:

⁠Crane⁠, the private community for property management business owners.
⁠My Free PM Newsletter⁠
⁠RL Property Management⁠

Learn more and connect with Joni here:

Website: True Work Logistics - True Work Logistics
Joni’s Podcast: Inside the Wolf's Den Podcast | Episodes
Facebook- Joni M Wolfswinkel
Instagram: Jonimwolf
Linkedin: Joni Wolfswinkel

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