John McDonald On How To Build Iconic NYC Restaurants

My conversation with a new friend and fellow NYC dad, John McDonald, one of New York City's longest-standing and most successful restaurateurs. From inside his flagship restaurant, Lure Fishbar in Soho, we chat about the potential closure after 20 years due to Prada's real estate interests. John shares his journey from Phoenix to New York, establishing Merc Bar in 1993 and later opening Lure Fish Bar in 2004. The conversation reveals that Lure serves 350-400 people on busy nights and is one of the city's largest oyster sellers. McDonald discusses his management philosophy, the challenges of running restaurants in NYC, and his approach to menu development. The interview also touches on personal aspects, including how McDonald teaches his children about food and his interest in wellness practices like the 12-hour silent walk concept.

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