
 Masters in Business
 Masters in Business Mark Mobius on Emerging Market Funds
 Jun 10, 2022 
 Mark Mobius, legendary investor and founder of Mobius Capital Partners, shares his vast knowledge of emerging markets. He discusses the explosive growth of these economies over the last 30 years and highlights the unique challenges and opportunities they present, particularly in Africa. Mobius recounts thrilling personal experiences, including travels during a Philippine revolution, while emphasizing the importance of on-the-ground research. With an inspiring Q&A, he reveals insights on continuous learning and the value of cultural understanding in investing. 
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Snoopy in Asia
- Mark Mobius consulted for Determined Productions, which held the rights to Snoopy merchandise.
- He suggested they sell in Asia, leading to him distributing Snoopy products in Hong Kong and Greater China.
Early Days of Emerging Markets
- Sir John Templeton recruited Mobius to run Franklin Templeton's emerging markets division in 1987.
- Starting with only six investable countries, Mobius grew the division from $100 million to over $50 billion.
Boots-on-the-Ground Research
- In the 1980s and 90s, emerging market research required extensive travel due to limited technology.
- This involved visiting companies, observing local conditions, and speaking with various stakeholders, including competitors.



