How to Craft a Message that Connects Emotionally

Explore the power of emotional connections in both B2C and B2B settings. Marketing maestro Bruce Turkel, author of "All About Them," joins Mark to unravel the often-misunderstood art of emotional sales messaging. Forget what you know about facts and figures; Bruce takes us on a journey into the heart of people-to-people interactions that truly drive successful sales.

In an era where consumers can buy anything at the click of a button, Bruce urges salespeople to focus on what buyers truly want. Imagine your sales strategy as a musical performance, where creativity and emotional engagement are your instruments. Bruce shares how tapping into your unique talents can set you apart from the competition.

👤 About the Guest

Bruce Turkel is a keynote speaker and the author of 'All About Them' and 'Is That All There Is?'

👀 Read the BLOG about this episode!