Tech Brew Ride Home Fri. 05/10 – Apple Apologizes For The “Crush” Ad
May 10, 2024
Apple quickly backtracked on its controversial 'Crush' ad, acknowledging it missed the mark. Microsoft is gearing up to launch a mobile game app store, aiming to challenge the giants. Meanwhile, Eleven Labs is venturing into AI music generation, stirring up conversations about copyright and the future of artistry. The podcast also dives into potential successors for Tim Cook and discusses the latest tech innovations, including the ambitious Neom city project in Saudi Arabia.
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Apple's "Crush" Ad Backlash
- Apple's "Crush" iPad ad showed creative tools flattened by a hydraulic press, leaving only the iPad.
- Creatives like Hugh Grant and Reed Morano criticized the ad for devaluing human experience.
Lopato's Critique of Apple's Ad
- Elizabeth Lopato argues Apple's ad reflects Silicon Valley's disregard for the past and focus on disposability.
- Apple prioritizes thinness over creative tools and often makes repair difficult to encourage new purchases.
Microsoft's Mobile Game Store
- Microsoft is launching a web-based mobile game store to bypass Apple and Google's 30% fees.
- This store will feature Microsoft games like Candy Crush and Minecraft, expanding Xbox's reach.