Isobelle Lans: Embracing Instagram for Your Editing Business
Jul 1, 2023
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Isobelle Lans, an expert in utilizing Instagram for editing businesses, shares her success stories and tips for maintaining a fun and engaging Instagram account. She discusses building relationships, showcasing personality through book selections, content consistency, hashtag strategies, and encouraging hesitant editors to embrace the platform.
Embracing Instagram can help editors connect with writers and potential clients authentically and effectively.
Consistent branding, engaging posts, and knowing your audience are crucial for editors to succeed on Instagram.
Deep dives
Building Connections on Instagram
Isabelle Lands, an editor specializing in fiction, shares her journey of embracing Instagram as a powerful platform for connecting with writers and potential clients. She explains that Twitter and LinkedIn didn't feel right for her editing business, but Instagram provided a natural space to connect with other writers. Isabelle emphasizes the importance of providing value to followers, being consistent, and engaging in conversations. She also advocates for the 'know, like, trust' factor, where the audience gets to know, like, and trust you, ultimately leading to potential client inquiries and projects.
Creating a Cohesive Aesthetic
Isabelle discusses the importance of having a recognizable brand and aesthetic on Instagram. She advises editors to consider their brand colors, legible fonts, and consistent styles. Isabelle shares that she draws inspiration from her own writing and the books she reads to create engaging posts. She also explores the use of graphics and carousel posts to convey information and engage with followers. While contemplating hashtags, she suggests using ones related to writing and your specific niche to attract like-minded individuals.
Overcoming Challenges and Encouragement
Isabelle acknowledges the challenging aspects of Instagram, such as the time and effort required and the discouragement that comes with low post engagement. However, she encourages editors to stay consistent, patient, and authentic. Isabelle believes that getting to know your audience, showing care and support, and being comfortable sharing on stories are key to cultivating a successful Instagram presence. She also urges editors to have fun and view Instagram as an opportunity to connect with fellow editors, as well as potential clients.
It’s common for many freelance editors to get annoyed by having to maintain a social media account because it feels like another chore. It’s also uncomfortable having to be "salesy." But maintaining a social media account is a necessary thing for everyone—not just editors. However, there's one platform that many seem to neglect, or think is a waste of time, and that's Instagram!
This episode sheds some light on an area that is unfamiliar to several editors who are avoiding creating an Instagram account. Isobelle Lans, owner of Inspired Creative Co. (https://www.inspiredcreativeco.com) shares some of the successes she has experienced over the past few years on Instagram by connecting with editors and writers.
Isobelle is a UK-based fiction writer, editor, and book coach. At Inspired Creative Co., she helps writers at all levels grow, learn, and develop their storytelling skills through personalized coaching and solutions-based feedback.
She makes the whole process of maintaining an Instagram account seem doable, easy, and fun. Isobelle is also realistic in the way she talks about creating content on social media. We hope it'll inspire you to share more creative content with others!
Website link: www.inspiredcreativeco.com
Instagram: www.instagram.com/inspiredcreativeco_
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