Niching, sales funnels and Facebook Ads with Fernanda Alberici of Fab Marketing

Fernanda Alberici is a Digital Marketing Strategist, Elite certified Facebook Ads Expert, Speaker, and the founder of Fab Marketing.

Fernanda helps service-based and e-commerce businesses stand out online, attract a consistent influx of leads and customers, and grow a profitable business using tried and tested Facebook and Instagram advertising strategies.

I first connected with Fernanda when she joined my membership The Modern Marketing Collective several years ago, and it has been a pleasure and joy to see her continue to evolve and grow her own business over the years.

In this episode, we speak about:

1. The catalyst behind Fernanda starting her own business
2. What Fernanda’s early business version looked like compared to today’s version
3. The decision that Fernanda made that really saw her business take off 
4. The different offers that Fernanda sells in her business (including the new one that she is about to release)
5. Why mindset is Fernanda’s biggest challenge and what she does to keep moving forward despite this
6. The three core very practical and tangible strategies that Fernanda uses to attract more leads and sales to her business
7. The importance of and power of having a sales funnel that is tested and converts (and how it will help you sleep better at night)
8. What’s working best right now when it comes to Facebook and Instagram Ads for e-commerce and service-based businesses.

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